Infographic Design – Foundation for Excellence in Education

A highly informative infographic design project launches from The Hive. To celebrate the new year, we had the opportunity and privilege to partner with Governor Jeb Bush’s Foundation for Excellence in Education on this challenging project.

Take a moment to peruse the infographic design we crafted that highlights the impact of their efforts on education reform in Florida. Find it on The Work page http://www.buzzbombcreative.com/work/excel-in-ed-infographic-design/

Filed Under: Digital, Infographic, Print, Product

Tags: design, identity, infographic

Branding, Logos and First Dates

Welcome to the new and improved BuzzbombCreative.com. With the updated site and rejuvenation of the business we thought it would be a good idea to reacquaint (or just acquaint in some cases) folks with our vision and purpose for being here.

Buzzbomb Creative is a branding, strategy and design agency. Put simply we are here to create and enhance the brands of small businesses, churches, ministries and non-profits. We have a passion for smaller entities and want to help them reach their branding goals. Just because you’re a small company doesn’t mean you can’t be awesome and make an impact.

Let me try to explain it this way. Have you ever had a favorite mom and pop restaurant? The food’s great, the wait staff are awesome and friendly, but their menu, photography and booths are not appealing. Maybe it took you a while to muster the courage to go in the first time, because the place scared you a little bit. Maybe it’s just me, but I prefer those places over the big chains. However, I don’t love seeing all the missed opportunities in the mom-n-pops. The food and service are only part of the equation, but they’re missing a huge portion of their market and not realizing their true potential. Generally this happens because of a lack of understanding, a fear of the cost and/or the DIY mentality.

Now imagine that same place, but this time the exterior and interior are visually inviting, the menu is easy to read and the pictures actually look like food you’d want to order. Imagine how many new customers would come in if that initial first impression wasn’t a hurdle, but an invitation. Business would grow, prices could increase, buildings could expand, not to mention the profit growth. Having said that, maybe I’d rather it stay unknown and keep it to myself rather than fight a crowd. Alas, that doesn’t do the owner any good and eventually they’d run out of money and close which means I wouldn’t have it any more either, but I digress.

The point is that every business wants to be successful and building a solid brand that connects with its audience is important. One thing I want to stress is that when I say “branding” I’m not talking about a logo. A lot of businesses understand that they need a logo when they launch, but consider that to be branding.The problem with that perception is that most small businesses, whether that’s a church, non-profit, restaurant, brewery, etc., expect their logo to communicate everything about who they are and why. That’s not the case. The logo is just one small piece of the larger puzzle. Logos are good. Logos are important. I love logos. Logos are one of my favorite things to design. One of these days I’m sure I’ll have a long rant on logos alone, but for now let’s get back to branding.

Michael Eisner, former CEO of Disney said,

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”

Strategy, messaging and design all work together to create, enhance and maintain a brand. If your brand is the essence of who you are as a business then logos, websites, videos, print materials, advertising, etc. are all just expressions of that brand. And so are doors, booths, chairs, customer service reps, products, packaging, the voice that answers the phone, you name it. If all of these things matter and your business needs to stand out then how in the world are you supposed to do it all?

You don’t. That’s where we come in. We create unique solutions that amplify your brand’s connection with its audience. Unique and custom tailored to your needs, your message, your vision and your audience. We are thinkers. Sometimes we think too much. One of our favorite clients recently told us, “I’ve never had anyone over-think my business like me other than you!” That’s what we love to hear and, honestly, why would you settle for designers and marketers to help your business that don’t do that?

When we take on a client we don’t think of it as a project. We consider it a partnership. We want to be the branding and communication arm for our clients and create a long lasting relationship that benefits both parties. We do this simply because we can’t perform to the best of our ability without fully understanding our client and sometimes that takes time. As in any relationship, you don’t generally marry someone you’ve been on one date with so why should a branding agency be any different?

So take a look around the site, if you haven’t already, leave a comment, and/or contact us if you’d like to take your business to the next level. We’d love to take you on a date and see what develops.

Filed Under: Branding

Tags: branding, dating, design, identity, logo, logos